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Developing a Digital Content Marketing Strategy Digital marketing through content is only possible when youre committed to producing highquality materials It also requires tracking the results and setting KPIs that are measurable This is the best way to make sure that your investment will be rewarded The UN Refugee Agency for instance has a podcast that has been nominated for a Webby Award This podcast raises awareness of refugees and promotes the work of the agency Jackson Galaxys series on cat behavior can help people understand their cat ai content generator online is a form of marketing As the name suggests Content marketing is a form of marketing that involves the creation and disseminating relevant valuable and consistent content to draw and build a distinct audience It can be in the form of infographics blogs as well as websites articles and social media posts It could also include video content webinars and much more Content marketing is used to advertising products and services and establishing loyalty among existing customers Understanding your audiences needs is the key to successful digital marketing You can do this by conducting a content audit and analyzing what types of topics are most popular with your audience You can also make use of social media listening tools to find out what people think about your company or brand With this knowledge to create the right type of content that meets the needs of your audience and turn them into customers For instance you could write a blog about how to fix an electric toothbrush or create podcasts with a top dentist This kind of content is intended to educate your audience and establish yourself as an expert in your field Content marketing can be an effective method to generate leads and increase brand recognition however it can be difficult to quantify Its important to establish a clear understanding of what constitutes an effective campaign and to keep track of the results This will help you decide whether or not to spend more money on a certain strategy To measure the success of your content marketing campaign you should first identify your SMART objectives and KPIs This will help you decide the amount of time and funds to invest in your campaigns Once youve got these things in place Its time to put in the best strategies A content marketing strategy should be consistent informative and engaging Share it on social media via email and other platforms This will drive traffic to your website and give leads the chance to engage with your content Think about implementing a platform such as DemandJump that connects your marketing and sales data to help you optimize your efforts This will give you a holistic picture of the effectiveness of your content marketing and ensures that all the pieces are working together Its not a plan Content marketing is an effective tool for companies to connect with their audiences By leveraging an audiencecentric approach to creating and distributing content you can increase brand awareness as well as generate leads and increase sales Understanding your target audience your market and your goals is essential to developing an effective digital strategy Start by identifying highlevel goals and establishing KPIs This will help you determine the types of content you should create and how you can determine the best way to determine your success A documented content strategy will help your teams to increase their efforts and maximize for success It can also provide the foundation for new initiatives and allow you to streamline existing workflows In addition it will ensure you have the right tools to meet your goals and priorities in business Contentful provides the best tools to localize personalize and reaching a worldwide audience in any language or time zone Content that is designed to convert a lead to a paying customer is often called bottom of the funnel content BOFU This kind of content is generally more expensive than blog posts however its also the most useful If youre a company selling accounting software for instance you could create content that compares the product against other products like Freshbooks and QuickBooks These content assets are typically gated meaning that readers must provide their contact details or pay for access The content that is gated could appear to be a waste of marketing time to some but its actually a great method for marketers to collect leads and nurture those leads to become customers This type of content includes interactive data visualizations infographics explainer videos as well as webinars Its great for those who are visual learners and can reinforce the value of your products and services in a fun and engaging way It is crucial to stay on top of content trends and also to ensure the quality of your content In a world of noise having a flawless content will allow you to distinguish yourself from the rest of the pack Utilizing a platform for managing content with builtin quality assurance tools can help you maintain the highest quality of content production Its not a process When you develop a content strategy its important to define your goals and establish goals and metrics This helps you gauge the success of your contentrelated efforts and ensures you are in line with your business goals There are many goalsetting frameworks that are available such as SMART and CLEAR The first is more rigid whereas the latter permits flexibility and customization according to your target audience and the goal Content marketing is a procedure that requires a number of steps including audience research and journey mapping It also includes selecting the right topic channel selection and project administration It is an ongoing effort that requires constant reevaluation and adjustment to improve results Quality and consistency are the key to success in content marketing A welldesigned content strategy should be focused on providing value and answering your customers the questions they have It should also address every stage of the buying journey For instance content that is in the awareness phase must tell your companys story and inform your audience This could be blog posts social updates or advertisements Content that is in the consideration phase will answer questions from users and offer solutions It should also assist users to determine if the product they are considering is the right one for them This could be white papers webinars or infographics Content should compare your product and service with those of your competitors at the decisionmaking stage This can be done with comparison tables case studies and testimonials It should also emphasize the benefits of using your product In the buying phase of the process your content should provide a description of what its like to be a customer of yours This could include case studies and testimonials Content is a great method to draw attention to customers and generate leads Then you can use these leads to drive sales and build a strong brand image Content marketing is an effective method to accomplish these goals and can be easily measured by using Google Analytics This tool will show you which pieces of content are performing well and which ones need improvement This tool will assist you understand how viewers interact with your content and how they convert With this information you can create an effective content marketing strategy that will increase sales and boost your revenue Its a tool Digital content is an important element of any marketing campaign It is important to produce content that is relevant to the interests and needs of your target audience You can use this to stand out and draw in new customers The right tools can help you create engaging content that increases brand awareness and sales These tools include visual design analytics analytics and social media management They can also be used to boost the efficiency of your team and cut costs A content marketing tool that is especially useful for smallsized companies is Canva This free easytouse graphic design platform lets you to create a wide variety of unique assets You can incorporate these assets on your website as well as social media and newsletters sent via email It offers a massive collection of images designs and icons It also comes with draganddrop as well as customizable templates It can be used by users who have no prior design experience and it is suitable for all campaigns Another great tool for creating visuals is GIMP a free simplified Photoshoplike software that allows you to create animated infographics GIFs and other digital content It is an essential tool for any content marketer as it allows you to modify and create visuals quickly It also allows you to create custom images that reflect the tone of content Its visual appeal will attract your audience and its dynamic format makes it easy to share Content marketing can be difficult and requires a lot of effort but it is worth it Rather than creating content just for the sake of it make sure that the content you create satisfy the current intent at the middle and bottom of your funnel For example if someone is looking into how Freshbooks compares to Quickbooks You can improve your content to meet this goal 247 and generate more leads than an introduction blog post You can utilize a content marketing tool like BuzzSumo to look for popular posts that are based on keywords It can also give you information on social media as well as analysis of performance to help determine what type of content resonates with your audience