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https://monetag.com/formats/popunder-ads/

In the digital advertising world businesses are constantly looking for new methods to capture the interest of users Popunder ads are located as a popular format offering a subtle yet effective method of drive traffic generate conversions and increase brand awareness While they may be often mistaken for popup ads popunder ads operate differently and they are often less intrusive In this informative article well explain what popunder ads are the way they work their advantages and best practices for using them within your marketing strategy What Are Popunder Ads Popunder ads certainly are a type of display ad that opens inside a new browser window or tab behind the active window Unlike popup ads which immediately grab the consumers attention by appearing together with the current page popunder ads remain hidden before the user closes or minimizes their primary browser window This makes them less disruptive and allows users to focus on the ad if theyre finished with their main activity Because of their placement what is popunder are usually considered being more userfriendly than popup ads They dont hinder the browsing experience but nonetheless provide advertisers with an opportunity to manage to get thier message across How Do Popunder Ads Work Heres a stepbystep breakdown of how popunder ads work Triggering the Popunder Ad When a person visits an online site the popunder ad is triggered by an actionsuch as hitting a link button or form about the page This can be done inside a way that feels seamless often without the user realizing the ad has opened behind the principle window Ad Opens inside a New Tab or Window Instead of appearing together with the current webpage like a popup would the ad opens in a very new tab or browser window behind the active session Users will not likely immediately begin to see the popunder ad User Engagement Once the user finishes browsing and closes the active window they will notice the popunder ad without anyones knowledge Since the ad only appears after theyre completed with their primary activity it avoids interrupting the person experience Click and Conversion The popunder ad was designed to drive clicks and conversions Once the person discovers it they could engage while using ad by simply clicking on it which leads them to the advertisers website landing page or website Popunder ads are often used for driving traffic to specific offers generating leads or increasing website engagement Why Use Popunder Ads Popunder ads have many perks that make them an appealing option for advertisers Less Intrusive User Experience Unlike popup ads which immediately take over the users screen popunder ads stay in the background and dont interrupt browsing This can lead to an even more positive consumer experience and reduce ad fatigue High Visibility Since the ad appears only after the person has finished their primary activity they may be more likely to give it their full attention Popunder ads is capable of higher visibility simply because they remain open on the users device until actively closed Better ClickThrough Rates Many advertisers discover that popunder ads generate higher clickthrough rates CTR than traditional display ads Because they are seen at the same time when an individual is more relaxed instead of distracted by other content they are able to drive more meaningful engagement Lower Ad Blindness Popunder ads avoid ad blindness which takes place when users become accustomed to ignoring ads which might be placed in predictable spots on a webpage Since they appear in a new window or tab popunders stand out and are more likely to capture user attention CostEffective Advertising Popunder ads tend to be less expensive than other types of display ads including native or video ads They can supply a better return on your investment ROI for advertisers aiming to reach a broader audience without having to break the bank Extended Time on Screen Unlike popup ads which are typically dismissed immediately popunder ads remain open in the background before the user decides to shut them This extends the amount of time the ad is visible and enhances the chances that the user will build relationships it Best Practices for Using Popunder Ads To maximize popunder ads buying a best practices Target the Right Audience Use targeting features available through popunder ad networks to ensure your ads are consideration to the right audience Effective targeting can improve engagement rates and increase conversions You can target depending on user demographics browsing behavior location or interests Optimize Landing Pages Once users click over a popunder ad they must be directed to a website landing page that matches the ads message and was designed to convert Ensure your squeeze page is userfriendly loads quickly and includes clear calls to action CTAs that drive conversions Focus on Ad Design Although popunder ads are less intrusive than popups their design still plays an important role in engagement Use compelling visuals clear messaging and a strong CTA to entice users to click around the ad Make sure the ad content is aligned with the product or service being promoted AB Testing Test different ad designs messaging and targeting methods to find the combination that work well best for your campaign AB testing helps identify what resonates together with your audience and allows you to refine your ads for better performance Ad Frequency Control Be tuned in to how often your popunder ads are displayed to users Overuse can lead to annoyance which might reduce the effectiveness of your campaign Use frequency caps to regulate the number of times an individual sees your popunder ad within a certain period of time Monitor Performance Metrics Keep tabs on key performance indicators KPIs including clickthrough rates sales and bounce rates to judge the success of your popunder ad campaigns Use the data to create informed decisions about optimizations Popular Popunder Ad Networks in 2024 If youre aiming to run popunder ad campaigns here are a few of the top networks offering this format PropellerAds PropellerAds is one with the most wellknown ad networks for popunder ads It offers global reach advanced targeting and detailed performance tracking The platform works for both small enterprises and large enterprises Adsterra Adsterra can be a popular ad network offering popunder ads with a range of targeting options including geotargeting and device targeting Adsterra is recognized for its antifraud system ensuring highquality traffic for advertisers PopAds As the name suggests PopAds focuses primarily on popunder ads It offers realtime bidding advanced targeting options and low minimum deposit requirements so that it is ideal for advertisers with varying budgets ExoClick ExoClick is often a performancebased ad network that delivers various ad formats including popunders It offers a userfriendly platform with realtime analytics and robust targeting features to make certain ad effectiveness HilltopAds HilltopAds offers a range of ad formats including popunders It provides advanced targeting ad frequency control plus a fraud detection system to be sure highquality traffic and ROI Pros and Cons of Popunder Ads Pros Higher Visibility Since the ad stays in the background prior to the user is carried out with their main activity its more unlikely to be ignored Less Intrusive Popunder ads dont interrupt the persons browsing experience driving them to more acceptable to numerous users CostEffective Popunder ads normally have lower costs than other formats which makes them a budgetfriendly selection for many businesses Longer Engagement Popunder ads stay open prior to the user actively closes them definitely more time get noticed Cons Potential for Ad Blockers Some users install ad blockers that specifically target popups and popunder ads lowering the reach of these campaigns Delayed Interaction Since popunder ads are hidden until the user closes their main browser window theres commonly a delay in in the event the ad is seen which could affect immediate engagement Negative Perception While less intrusive than popups many folks still view popunders negatively especially if theyre not welltargeted Conclusion Popunder ads give you a unique opportunity for advertisers to engage users inside a less intrusive way Their ability to stay in the background until the user is ready to engage gives them an advantage over other disruptive formats like popup ads When used strategically with proper targeting and optimization popunder ads can generate high clickthrough rates boost traffic and lead to better conversions As digital advertising will continue to evolve popunder ads remain an invaluable tool for marketers aiming to drive results in a costeffective manner By leveraging top popunder ad networks and following recommendations businesses can incorporate this advertising format within their broader online strategy with success