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https://propellerads.com/blog/adv-ppc-marketing/
Decide On Your Offers While you probably have generic marketing tactics like ppc campaigns running year long to keep leads coming in might be a great time to get specific And itrrrs this that we mean by decide on your offers Put your better products and services forward Bundle them discount them or make use of them as enticement offers however you use them NOW is the time to obtain what your offers will be in order This is essential because Choose Effective Keywords As you know so as to promote specific products and services with pay per click marketing you must choose specific keywords Nows no time to be general Again your yearround campaigns could possibly be geared to hold traffic and leads flowing into your site But since several retailers result in the bulk of their sales through the holiday season you now want sales not leads that one could convert later although thats nice too So you must know the pain you are going being offering to be able to select the most effective keywords for these offers Decide on a Budget Ahhh the B word its something every affiliate marketer has being cognizant of In order to use your allowance most effectively it doesnt matter how large or small it might be choose your products offerings so because of this your keywords well Run Split Tests Piggybacking around the last point you may want to start running some small splittest campaigns now to find out which PPC offers are paying off That way when consumers turn their focus on online shopping you will be well prepared to operate your most costeffective high ROI return campaigns Study Results Pay per click marketing is most beneficial when you test test ensure that you study study study the results of those tests In order to get even more prepared pick up decide so what now info you want to glean using this years PPC campaigns Good luck with your pay per click marketing efforts and not to rush the time of year but happy holidays