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https://monetag.com/blog/how-much-money-do-youtubers-make/
YouTube has become one of the very lucrative platforms for online creators with top YouTubers earning huge amount of money each year But how much money do YouTubers really make The answer depends on factors like content type audience size engagement level and exactly how well they monetize their channels Heres an indepth take a look at how much much money do youtubers make and what kind of income they are able to realistically expect 1 The Core of YouTube Earnings Ad Revenue For most YouTubers ad revenue could be the primary income source YouTube pays creators through its Partner Program which allows them to earn money from ads displayed on their videos The revenue is determined by two main metrics CPM Cost per Thousand Impressions CPM rates vary using the niche and can range from 2 to 30 per 1000 views Highpaying niches like finance and tech will have CPMs nearer to 20 or older while general entertainment might see CPMs of 2 to 5 Earnings per View With a CPM of around 4 a YouTuber might earn around 0004 per view This means 1000 views would generate about 4 while a relevant video with 1 million views could attract around 4000 based on CPM rates 2 Sponsorships A Major Revenue Stream for Established YouTubers Sponsored content is one of the very lucrative income sources for YouTubers with dedicated audiences Brands pay YouTubers in promoting their products and rates vary determined by the creators reach and audience demographics Sponsorship Rates YouTubers with 100000 subscribers might earn 1000 to 5000 per sponsored video while individuals with millions of followers could command 10000 to 100000 or even more per sponsorship Examples Tech beauty and lifestyle channels often earn high sponsorship fees because of their engaged audiences A beauty influencer with 500000 subscribers will make 10000 for the sponsored video promoting skincare products 3 YouTube Premium Revenue YouTube Premium allows viewers to view adfree and YouTube shares part of this revenue with creators according to watch time Although its typically a smaller revenue stream than ad revenue it may still help with overall earnings Average Earnings For smaller channels Premium revenue might give a few dollars monthly while channels with millions of views could earn several hundred dollars or more 4 Channel Memberships and Super Chat YouTube allows creators to monetize directly through features like channel memberships and Super Chat during live streams Channel Memberships Fans can hold creators by paying a bill every month usually 499 for exclusive content For creators with dedicated audiences memberships can put in a steady income stream Super Chat Viewers can pay to highlight their comments during live streams including a few dollars to several hundred per comment For example a YouTuber with 1000 paying members may make around 5000 a month from memberships alone 5 Merchandise Sales and Affiliate Marketing Some YouTubers also sell branded merchandise or promote affiliate products and programs for additional revenue Merchandise Selling goods like Tshirts hats and mugs might be profitable with a lot of creators earning thousands of dollars a month through web stores Affiliate Marketing YouTubers in niches like tech travel and sweetness often earn commissions by linking to products they recommend A YouTuber which has a strong following might create anywhere from a few hundred to several thousand dollars each month from affiliate sales 6 How Much Do the Top YouTubers Earn Some highprofile YouTubers make millions each and every year Here are a few examples MrBeast Known for his bigbudget videos and challenges MrBeast reportedly made over 50 million in 2023 mainly from ads sponsorships and his awesome various small business ventures PewDiePie One of YouTubes longeststanding stars PewDiePie earns millions annually due to ad revenue sponsorships and product lines Tech and Finance Channels YouTubers in profitable niches can earn thousands or even huge amount of money according to viewership and CPM 7 Average Earnings for Smaller YouTubers While top YouTubers earn significant sums most creators make a great deal more modest amounts Heres a difficult estimate according to subscriber counts Small Channels 100010000 subscribers Earnings vary but are often between 100 and 500 a month largely from ad revenue MidSized Channels 10000100000 subscribers Income typically ranges from 500 to 5000 monthly especially if the channel incorporates sponsorships and memberships Large Channels 100000 subscribers Earnings start around 5000 per month with possibility to earn much more according to engagement and monetization methods How much money YouTubers make is dependent upon factors like niche audience size and revenue streams While a number of creators earn millions the common YouTuber makes enough for a comfortable income For new YouTubers developing a successful channel needs time to work creativity as well as a strategic procedure for monetization With consistency plus a clear vision YouTube may offer both financial rewards and personal fulfillment