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Competitive research can help you determine which keywords and phrases your direct competitors are already ranking for in search engine results pages SERPs Your ongoing content is your best place for the ongoing support of your target keyword phrases Youll start your keyword research by selecting what I call seed keywords Keywords are the Foundation of Successful SEO Compare the pages that rank for your target keywords with your own websites content These gaps may indicate opportunities to create new content or improve existing content to fill those voids Competitor content gap analysis helps you identify content opportunities by analyzing what your competitors are ranking for but you are not By understanding the gaps in their content strategy you can develop and optimize your own content to capture those missed opportunities Keyword Toolio After completing the challenging task of keyword research and selection the journey is far from over This is a creative step you may have already thought of when doing keyword research A quick look at your queries report in Google Search Console will show you all the search terms your pages are ranking for Helpful content also has a good chance of ranking as it offers real added value Yes you should try to rank for new keywords but that doesnt mean you should ignore the ones you already rank for You can choose different time frames and the table will display how keyword positions have changed This is where you can find longer and more specific phrases with lower monthly search volumes This refers to how frequently a specific keyword is searched for within a given timeframe commonly known as search volume If you dont know who your competitors are enter your website address into the tool and go to the Competitors tab Youll find a table displaying your organic competitors and various other metrics Since 2020 I have helped many small businesses find and target the right keywords Digital Marketing in Egypt Another important step in the SEO keyword research process is determining target and related keywords Its important to analyze the search intent of the keywords on your list to ensure that you can and want to answer the search intent for your keywords Maybe you type up your keyword ideas in a Word document or in an Excel spreadsheet The best way to check out your current keyword rankings is to head to Google Search Console and navigate to the Search Results report From there look at your current keyword rankings under the Queries tab The goal is to choose keywords that have a high keyword volume and low competition Yes you should try to rank for new keywords but that doesnt mean you should ignore the ones you already rank for In fact by looking at your existing keywords youll probably also find some new keywords you can optimize for Longtail keywords are usually less competitive and easier to rank for than shorttail keywords If SEO scalability for escort businesses is only targeting people interested in the latter youll need to make sure of the keywords intent before committing to it Because the intent behind a search is so important to your ranking potential you need to be extra careful about how you interpret the keywords you target Like I said in the previous section user intent is now one of the most pivotal factors in your ability to rank well on search engines like Google Youll come up with about five to 10 topic buckets you think are important to your business and then youll use those topic buckets to help come up with some specific keywords later in the process You may end up ranking on the first page for a specific keyword but if no one ever searches for it it will not result in traffic to your site If youre going to send out surveys or ask people for feedback and ideas directly you need to keep it short Remember the lower the barrier to entry for answering the more people will answer One single question or up to three at most is best for simple email questions or popup surveys We create blog content that converts not just for ourselves but for our clients too There are any number of sources of information to tap if you know where to look The chances are small that all of this will directly translate into SEO keywords because keywords arent how people communicate That way youll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about Im going to lay out a keyword research process you can follow to help you come up with a list of terms you should be targeting Keyword research tells you what topics people care about and assuming you use the right SEO tool how popular those topics actually are among your audience More and more we hear how much SEO has evolved over just the last 10 years and how seemingly unimportant keywords have transformed our ability to rank well for the searches people make every day Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy In conclusion using SEO tools for keyword research is essential for any successful SEO strategy Remember selecting the right keywords is one of the most critical factors in a successful SEO strategy so take the time to do thorough research and choose wisely Keyword Tool is a unique keyword research tool that generates keyword suggestions based on Google Autocomplete It elucidates on all the different approaches you can take and provides stepbystep instructions for each one For example horse riding boots has a search volume of around 6600 per month whilst short horse riding boots has a search volume of 260 per month SE Ranking October 2022 In this case it would probably be easier to begin by targeting short horse riding boots before thinking about horse riding boots generally The opposite of longtail keywords are shorthead keywords which are shorter and therefore more general With shorthead keywords it is often more difficult to achieve good conversion rates or ensure a good user experience as it is not certain with what intention they are on the page