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https://propellerads.com/blog/geo-targeting/
While its true to say that geo fencing vs geo targeting is surely an advanced part of internet marketing no it does not mean that only expertlevel marketers may make use of it Many folks are a little bit confused from the phrase geo targeting so perhaps it is best if we explain exactly what it means first Quite simply it is all about identifying the positioning of people to your website while they arrive Once you know what country or perhaps what city theyre from you can choose to perform a little specific actions to enhance their experience while at your web site A simple example could possibly be that if we detect how the visitor comes from France we can easily display a website written in the French language as opposed to our default English version We might also display the French flag or change a few of the images to something appropriate Obviously that relies on the nature of the website but normally youll be able to change anything appropriate to French visitors Another form of example is search engines like google If a person in Chicago perform a web search for hotel accommodation then your results displayed will be completely different from what would appear for somebody doing a similar search in the different city or country Search engines perform geo targeting continuously behind the scenes and sometimes without us realising it to make our searches appropriate A look behind the scenes will understand what continues on Once a visitor arrives at a website the server checks the IP address from the visitor to determine where he or she is located The server does this by searching by having a database of all the socalled worldwide IP address locations Once a match is located then the country is famous and also the website displayed content can be adapted to accommodate To try to implement geo targeting manually would indeed be something which only experts would normally try While the fundamentals are often easy to understand the specifics are way too complex for the vast majority of us to implement manually But there is a simple solution for all your rest individuals software Software packages in this category are actually developed and have come a long way in recent years It is now very easy for any people to implement geo targeting by using the right tools The different products vary in price but they may be generally not considered very costly Once purchased theyre quite easy to find out the majority of them include a pointandclink interface to handle the tasks So as we want to display some French text if we detect which our visitor is from France we can usually perform this with just several mouseclicks We do need to prepare the various language text in advance and upload that page to our server nevertheless the software will handle all the rest Now that individuals see how not at all hard this process can be the question remains should we always employ it That will always depend around the nature of the website what exactly is it trying to sell or to achieve If youre wondering whether lowering make using geo targeting the right advice is to start by looking at the server logs and where your visitors are originating from You just might be surprised if you see all different countries
