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Social Media Content Marketing Vs Content Marketing While its easy to see the commonality between social media content marketing and content marketing in general however there are distinct distinctions Heres a quick guide to help you distinguish between the two Photos A welldesigned photo can make a huge difference in how your customers view your brand The most effective platforms are Instagram and Facebook 1 Identify Your Audience Despite the growing emphasis on social media in the field of marketing Many marketers still confuse social content with traditional marketing Both are very different and it is essential to understand the differences prior to launching any content campaigns Content marketing is about providing relevant content to your target audience in order to reach your business goals Content marketing can engage your audience in many ways from newsletter signups and product sales to creating engaging content To do this you need to be able to discern what your audience is looking for on social media This will allow you to create content that is relevant to their interests and needs and will increase the likelihood of people engaging with your content and eventually becoming a lead or customer One way to do this is to look at your current customers and learn more about their demographics This could include things like their age or location as well as job title in addition to their interests and what kind of content they enjoy This can help you to identify the types of posts that are most efficient in reaching your audience and its also an excellent way to begin making plans for your social media content You can also create lookalike audiences on Facebook and Instagram using your existing customer information This will let you reach out to potential customers who are similar to your current customers which is a an excellent way to increase awareness and growth for your business Create your content calendar once youve identified your target audience This will help you stay on top of the creation of your content and ensure that youre producing a continuous stream of posts You can also track the performance of your posts and make any necessary adjustments to improve engagement It is also advisable to take the time to research industry influencers and your competition This will provide you with a glimpse into the type of content your competition is producing which can be used as a source of inspiration for your own posts 2 Create a Content Creation Plan Its essential to take the time to create a comprehensive and wellorganized plan regardless of whether youre a company or brand with multiple creative teams working on various projects The creation of a social media content schedule helps make sure your team has the necessary materials and resources for a successful campaign Begin by determining what ai content generator online of content work best for your audience You can do this by studying the content that your competitors are posting or by observing the types of posts that get the most engagement from your followers Utilize the findings from these studies to guide your own future content creation When making your social media content you should think about the different kinds of content that you have to offer and the format they will be in Blog posts are great for teaching viewers but videos may be more effective in advertising your brand and engaging people directly Its also a good idea to schedule time each month to create new social media content This will ensure that your company always has a backlog of content to post when you are busy or have an event coming up Once you have a plan for your content in place its important to monitor the effectiveness of your posts over time This will help you determine which content is most effective at achieving your goals For instance it can help in increasing brand recognition or driving more visitors to your site It is also a good method to determine if have any holes in your marketing strategy that need to be filled As with a great theater production content marketing campaigns should be reviewed and improved with time You can enhance your social media marketing efforts by analyzing the data You should always be evaluating your content regardless of engagement metrics like shares or views or conversion metrics like clicks and leads 3 Post Regularly One of the biggest mistakes companies make is trying beat the algorithms by posting too often or creating content that doesnt add value In the end the best way to grow your audience and business is with consistency and quality Posting regularly on social media indicates that you are active and share relevant content This will keep your followers interested and increase their likelihood of wanting to hear from you in the future If you are finding it difficult to create regular content consider using an application like Adobe Express to schedule your posts in advance This will let you prepare a week fortnight or a month of content in one go and then schedule it to post automatically at the times and dates The optimal frequency of posting depends on the social media platform For instance Instagrams algorithm will prioritize photos with high engagement and therefore it is recommended that you upload 12 images per day In addition videos on YouTube are great for driving engagement and can be a powerful instrument for business growth It is important to upload your videos regularly to YouTube regularly Record 12 Reels each week and include popular hashtags to your content On LinkedIn which is the sartorial and formal platform of the business world it is recommended to post 23 times a each day on weekdays This is due to the fact that LinkedIn is mostly used during work hours Its also useful to share content which provides useful information or educates your audience on how to use your products or services Its important to keep in mind that LinkedIns algorithm also takes into account the number of clicks likes and shares that your content receives Its crucial to focus on creating highquality content your audience will enjoy 4 Invest in Tools If you want your social media posts to be as effective as possible you must invest in tools You can make use of a variety of tools that allow you to create and manage content to schedule posts and monitor engagement Some of these tools cost money while others are completely free It is crucial to choose the right tool based on your budget and needs The most wellknown tools for managing social media are Later Buffer and CoSchedule These tools are easytouse and can assist you in establishing an effective strategy for social media These tools provide a variety of features including post scheduling social analytics and visual plans These tools can help you improve your engagement on social media and increase the number of followers that interact with your brand You can also use IQHashtags as well as Instagram Hashtag Locator to locate the best hashtags for your posts You can also see how often a hashtag is used so you dont use it too often It is important to choose the right hashtags for your posts since this will impact the number of people who see your post Canva is another useful tool It allows you to easily edit and create images for your social media accounts It is available on mobile and desktop computers You can choose from a range of templates add images and text and even alter the background color It is easy to use and it is an excellent tool for creating highquality photos to post on your social media accounts It is important to know how to create engaging social media posts in addition to using the tools A wellwritten post will bring more visitors and drive more sales Try to answer questions that your readers have and share useful information with them This will help you create a an emotional connection with your audience and increase their loyalty to your brand Another method of increasing your social media presence is to use influencers This is a great method to advertise your brand and reach new customers You can accomplish this by organizing an event or by creating a video with an influential person in your field You can also host a podcast or webinar and interview an expert in your area of expertise