As man is required to replenish loss of hydration with water or other forms of beverage, it is no great surprise as to why advertising and marketing campaigns leverage on this rudimentary need for their promotional products. Mugs exist on every possible form of horizontal surface in all shapes, sizes and colors. Whether the tagline totes the owner to be the world’s greatest parent or partner, others may prefer less responsibility and greater rise in the corporate ranks by opting to sip coffee from company-issued promotional cups. Although the risk of confusion may arise with a colleague’s cup, there is certainly no risk of upsetting the boss by accidentally brandishing a competitor’s chalice on one’s desk.
This form of advertising ware works well in steering shopping decisions. Although one is armed with a list for a routine visit to the market, a decision to pick a certain brand of product and drop it into the cart may hinge on the availability of promotional products. Mugs, albeit nothing new to the general consumer, are items which have no expiry date. Akin to shoes, one can always have another mug in the kitchen cabinet. Since the family never fails to cause an untimely demise for the existing ones, a new recruit is always welcomed to ensure a veritable supply of drinking implements. Even if it does not live up to its primary purpose, there is a secondary calling for the humble mug to store stationery and small change. In the event it has potential to become a collector’s item, it may be best to keep it in a safe and secure place for a possible sale at a physical or digital auction in the future.
Whether it is advocating the cause of going green or spending less green, some coffee houses offer extra benefits for clients presenting their promotional cups. The consumer enjoys a minor discount when he or she orders a drink and presents a cup matching the establishment. Whilst a disposable cup is spared the landfill, the consumer enjoys the satisfaction of contributing to the welfare of the environment via a seemingly insignificant deed.
As corporate campaigns are served by these promotional products, mugs serve as excellent opportunities to show off latest designs of manufacturers. To avoid accidents from sipping hot drinks, images printed on the cups may alter depending on the temperature of their contents. As such, the corporation is treated to an alternating billboard of sorts whilst the manufacturer shows off its expertise in developing eye-catching teasers.
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