Eventually, every network marketer will ask herself this question: “Where do I go from here? This question will be asked not only by struggling network marketers, but also by those who have had some success.
The struggling network marketer might be thinking, “I know that there are great possibilities with network marketing, but I’m just not making it happen. What can I do to find success?”
The successful network marketer at some point will think, “I’m stuck. I’ve hit a plateau. I’m running out of people to talk to. What can I do to take my business to the next level?”
Well, the answer for each of these scenarios may be the same: take your network marketing business online.
Going online may seem like an impossibility for a lot of network marketers, but internet network marketing is an option that every network marketer should seriously consider, for the following reasons. . .
It’s where the people are
All good marketing has to have a presence where the people are, and today people are on the internet. If you had a hot dog stand, where would you rather position yourself: out on your front lawn, or just outside a packed football stadium? Taking your network marketing business online is like taking your hot dog business to the stadium, except it’s even better due to the huge numbers of people online.
It brings you pre-qualified prospects
Doing network marketing the old way takes a lot of uncomfortable work to find qualified prospects. But with internet network marketing your contacts are pre-qualified. Whether they find you through a social networking site, an ezine article, or a blog, prospects already have an interest in what you have to offer. That’s why they’re contacting you. Did you catch that? Online, prospects actually contact you for more information as you learn the art of attraction marketing!
It’s low cost
There’s a whole host of ways you can gain exposure for yourself and your business online. Besides a standard web site, and the blogs, articles, and social sites mentioned above, there’s also content sharing (like HubPages and Squidoo), video sharing (like YouTube), and bookmarking (like Digg). These avenues involve little or no cost. Not only that, you can even make money through monetization as you make use of Adwords, affiliate programs, and more.
It works around the clock
In the old network marketing model, the primary way to get any marketing done is to be out there at a meeting, on the phone, or making cold calls. But with a well-conceived internet marketing strategy, that all changes. Your marketing works for you all the time — even while you’re sleeping. People searching for the kind of help you can offer may come upon your material day or night.
It’s where the future is going
Not long ago at all, when people needed something, they went to the yellow pages or the library to find answers. Today, they go to the internet. And even when people are not seeking out some particular solution, they spend a lot of time online anyway browsing topics of interest, and especially spending time in the growing social network sites. If you understand this, and position yourself effectively, you can be there to meet them, establish a relationship with them, and naturally provide information about you and your business.
It’s not that difficult to get going online
Those who see themselves as technically challenged or limited in computer skills may have a hard time seeing themselves with an online presence. But it’s not that hard. A network marketer may want to start out simply by starting a blog or sending out regular emails to his organization. But eventually, he’ll want to learn more in order to get a larger and more strategic presence online. Marketing Merge has helped me immensely with this.
Today, just about every traditional business has at least some presence on the internet, even if it’s only with a website. I think the day is coming when most network marketers will be online too, utilizing all the resources the internet provides to distinguish themselves from the crowd and find qualified prospects. The opportunities will be greatest for those who get there early.
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