Few people had heard of Attraction Marketing when leading marketers like Mike Dillard, Ken Evoy and Ann Seig started pointing out the benefits of adopting Attraction Marketing as the preferred way to promote business opportunities on the Internet.

Some of the old companies were hostile, others were skeptical and many were unwilling to consider doing things differently. Many of the old companies have not changed their opinion at all and still cling to their belief that face to face direct marketing is the only way to market products and recruit members.

On the other hand, astute marketers and companies, who recognized the power of the Internet as a marketing tool, incorporated Attraction Marketing in their marketing strategies. It stands to reason that, whether looking for a product or a business opportunity, those who are looking will start their search on the Internet.

Clearly, Internet Marketing is the way to go in the 21st Century. Those who are sticking with the old methods are ignoring the trends which show that customers like to do their own research and make their own decisions.

Savvy Internet Marketers realize that people are doing their own research before making a buying decision. Buyers often know exactly what they are looking for. Marketers who provide clear targeted information win the trust of buyers, while those who are deceptive or self promoting and hard selling are likely to be avoided.

Attraction Marketing promises to breathe new life and bring new prosperity to Network Marketing by combining the very lucrative compensation plans of MLM with the global command of Internet Marketing. Those Network Marketers who have adopted Internet Marketing and are applying attraction marketing techniques, rather than sales techniques, are reaping substantial rewards by helping customers to find exactly what they are looking for.

It is very much a win-win situation. The customers search the Net, research the information, find what they want and go to the source of the information to get it. Whether it is a particular model of TV, a proven weight loss product, or a proven home based business opportunity, the system is the same. The customers do their own research and make their own decisions. The key is the quality information that attracts the attention of the buyer.

Internet Marketing, using Attraction Marketing techniques, is far less stressful than trying to convince everyone you meet that they must see your marvelous home based business opportunity. It is far better to pre-sell the person who is looking for a home based business opportunity on the Internet, with quality information that targets their needs.

When you are considering a Network Marketing or MLM business opportunity, it is important to make sure that the company you are considering offers complete support for Internet Marketing systems if you wish to take full advantage of Attraction Marketing. Many MLM Companies offer generic websites with on-line shopping carts, but they may not permit the use and promotion of personal websites for marketing purposes. Internet Marketers prefer to have control of their own websites as this gives them authority and flexibility that can not be achieved with a generic site.

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