The current marketing strategy seemed to be only about print advertising but has become more complicated with the entry of internet marketing.
Print Advertising, the Traditional Marketing Solution
Traditional marketing employing print advertising used to be the best way a business can herald its products and services to people to gain followers. Through print advertising, business owners and managers introduce their products and services to the market with all the positive information to be able to invite people to try it. And with limited access to information before, people patronize products and services they have only known or heard of through print advertising.
Internet Marketing, the Modern Marketing Tool
With the advent of the World Wide Web, the marketing landscape greatly changed because of the mass of information that is suddenly available to the public. As more and more people gain access to the internet, they have also gained a key to a vast source of information through internet marketing. The internet has become a wide source of advertisements.
Social Marketing, a Marketing Innovation
This was further changed by the current technological advancements which opened up a wider area for people to transmit and transfer information through social marketing. Social marketing sends information to an infinite number of information-users. With social marketing, not only the business owners and marketing managers or experts have the capacity to publicize their products and services. It also opened up an opportunity for the general public to share their experiences and thoughts on the products and services that they were able to use or procure. Marketing of products, then, became an extensive task.
Maximizing Social Marketing
Social online marketing is the ultimate marketing innovation by far. It opened up an entirely new marketing strategy. Social online marketing solutions, nowadays, are easily accessible to the business sector and even to other organizations that might need to market themselves either to increase membership or gather funds. Social web networking also delivers information to location and people that used to be inaccessible with the traditional means of advertising, greatly increasing the scope of information dissemination which can then lead to increase in sales and marketability.
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