Online marketing can be a very worthwhile opportunity, but if not done properly it can be a massive drain on your cash and leave you with a skimpy marketing budget. Here are 5 points to keep in mind when choosing your online marketing course.
1) Cost
2) Learn at your own pace
3) Wide open mentor-ship
4) Transparent skill-set
5) On the job training
First we’ll discuss cost. There are a mixture of programs; therefore, there are a variety of costs. Some programs have expensive up-front costs and some that bill you monthly. Some courses have very economical pricing, and some that are just overpriced. Depending on what you’re marketing online, you must choose a course that is most advantageous to you. For example, if you are in an MLM and your MLM crosses over well with the internet, you’ll want a marketing course that caters specifically towards building your MLM down-line by teaching you how to generate both free and paid leads.
Second, you’ll want to choose an online marketing course that allows you to learn at your own pace. A good marketing course will teach you to take one strategy, comprehend it, and move on to a new strategy. Find effective strategies for you, strategies that you are comfortable with. If you only have a couple of hours a week in the beginning of your training, that is okay. A low monthly membership fee would allow for that growth and commitment level to rise with your new skills and offset the learning curve.
The third point is mentor-ship; you’ll want a training course that has quality instructors. There are a ton of awesome online marketers out there; just find a successful marketer with a similar story or background to yours and follow them. Do what they do. You don’t even have to be on their team, most have blogs and videos, all at your fingertips to study and execute in your own campaigns. Have as many instructors as you want to; even contact most of them and ask some questions. If they’ve got anything figured out, most would be thrilled to help out a “newbie”.
Fourth is learning a transparent skill-set. You want a training curriculum that teaches marketing techniques for any product; whether you are marketing dog hats or terrorist repellent. You want to learn techniques that make use of the internet to get your product right in front of the people who are dying to get a hold of it. The internet really is that powerful and business online is booming.
Last but not least, most online marketing courses get you set up within a couple of hours and you can start marketing today. If you’re new to the game it could take a couple of days to get set up but as soon as you are, you can follow a few simple strategies and start producing leads for your business!
There are lots of canned marketing courses out there. Don’t get caught up in the hype, do your due-diligence and look over each one carefully and find the right one that suits your online marketing needs. Make sure you are getting education that you can use, not another sales pitch for more training. Those are old-school sales funnel tactics that end up burning you in the long-run anyways. So make sure you are getting some usefulness up front, and start marketing!
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