In this article I will cover.
Why Branding is so important?
What is branding?
How to build an online brand and presence
In today’s fast paced world of social media and information at our fingertips, being able to create an online presence is critical for your business.
One of the best ways to attract clients and build a customer base is to have a compelling and captivating online brand and presence.
Additionally, most people are tired of “old school” business building methods that involve pitching friends and family and hosting “home meetings” in your home.
Let’s face it people, this is the age of the millennials… everything is done online, including building a business. Yes, you can build a strong business without having a home party and harassing family and friends.
It is possible.
Why branding is so important?
I would like to share a story about a friend of mine that I think will answer this question. Due to legalities his name and the name of the company have been changed.
My friend Rob was involved in the network marketing industry promoting company X’s products. Rob didn’t understand nor was he taught to brand himself.
And, I didn’t understand what branding really meant as well when I first heard about it.
Anyway, back to the story. Rob promoted company X’s products, built a solid team and gained success within that company. Rob received all the bonuses, all the perks and income increased substantially. After all the success Rob retires from his day job, completely replacing and exceeding is current income. Rob is having great success and momentum is awesome, for years it continues.
Other business opportunities crossed his path, but he was so focused on ONE thing, dead set against looking at anything else. He didn’t even take the time to look into real estate or stocks because he was told to Focus on One thing until successful.
Even though he was having success, he still didn’t reach his goal, millionaire! So, he wouldn’t look at anything else.
He was focused.
Now don’t get me wrong I understand and follow one course until successful. I Am Focused! However, this is what I have learned… about this word FOCUS.
Yes, I focus on ONE project at a time. Finish that project and then move on to the next thing that needs to be done, and so forth. That is how I run all my businesses. I set up the time to work on that project, get it done, and move on to the next.
It is easier to list out everything you need to do, and then take 2-3 things that is the most important to get you to your goal.
Whatever you are focused on in that Moment… FOCUS!! 100% on it, complete it and then move on to the next task.
Don’t multi-task… you may feel ‘busy’ However are you being ‘productive’??
Are you completing any projects?
I know this goes against everything you’ve heard. Believe me when I learned this, I was like no way, I multi-task all the time… then I had to ask myself am I just ‘busy?’
I believe you can have it all and be successful with multiple business opportunities at your fingertips.
Why limit yourself?
Let me also give you the analogy about building a house.
You are the roof… can the roof stand with one side? No!
Anyway, back to Rob’s story…
It’s about 6 years later and Rob is just about to reach his ultimate goal in the company which is Millionaire!
Unbeknownst to Rob, company X is having legal issues and was forced to shut down all operations.
Now, what does Rob have left, besides a bad taste in his mouth, hopefully some money to invest, right!? He depended solely on company X for his financial stability. When you promote the company and it goes down, you go down with that company. Unless you’ve branded yourself.
As the saying goes don’t put all your eggs into one basket.
What is branding? or What is a Brand?
Branding… let’s look at Rob’s example: Company X is a brand, they want their brand promoted. Rob worked at building and promoting that company’s brand.
Example 2: Nike is a brand… when you or anyone else wear Nike, you’re promoting their brand.
A brand stands out, it is unique.
So, How do you build your brand and online presence?
Well, essentially you are branding yourself everyday, maybe on purpose or unknowingly.
Let us look at an everyday scenario.
> Every time you post on social media, and share posts you brand yourself.
> Every time you have a conversation with others you brand yourself.
What some people fail to see is that You are the Brand Already. Whatever company you work for, business you own… You are the job or business, without you that business doesn’t grow and neither does that job.
The business or work is an expression of you.
When you go on a job interview, what are you selling? You!
Think about it…
So, if you want to build a successful business and attract more leads and customers to you, then it all starts with knowing You.
Creating an online presence: Is it for you?
There are several things that you need to do to create an online presence, and I will share 3 critical action steps for you to take to help build an online brand today.
The following 3 steps to create an online presence will help you tremendously once you’ve decided that you want to attract leads, prospects and potential customers to you.
You are selling you and creating a brand everyday, every hour and every minute, by your thoughts, words, and actions.
3 Steps to Build an Online Brand
Ask yourself these critical questions…
What are your beliefs?
What do you stand for?
What do you like?
What are your dislikes?
What value can you provide?
What are your values?
What do you talk about?
Are you worth following?
What do you post about on social media?
What do you complain about?
Be Real with yourself, asking yourself the hard questions will make you dive deeper into yourself and your WHY!
One of the best ways to create an online presence is to make it very clear and loud to your audience what it is that you stand for.
For what do you stand up and say… this is what I am about!
How do you want people to perceive you?
Be consistent on social media, be conscious on what you say, what pictures you allow on your wall.
Be conscious who you socialize with…
“Successful people choose their environment with caution.” ~ Napolean Hill, Outwitting The Devil
Which is a great book or listen to the audio on YouTube.
This is important when creating an online presence because when a new fan, lead or follower is getting to know you and your online presence for the first time you will want to make them aware of…
What is important to you
Why they should listen to you
How you can help them with their problems
For example: One of the things that I stand for and what I take pride in is… anytime I promote a product, service, system, or business opportunity to my audience it will be a product, system, or tool that I personally use in my own business and that I’m having success with.
Additionally, I stand for taking a hands on in the trenches approach to my marketing. Meaning, anything that I share, teach, or coach on is something that I am currently doing in my own business.
I try, I test, and I get results before I ever hop on a webinar to give a training session or write a blog post to discuss a particular strategy.
I am a marketer who is in the trenches each and every day building my own business and sharing what works for me with others.
What Do You Stand Against?
In addition to telling your audience what you stand for, if you want to build an online brand that people can know, like, and trust you will also have to share with your audience what you stand against.
Sharing what you stand against can be just as, if not more important than sharing what you stand for. When you share what you stand against you are basically drawing a line the sand and distinguishing yourself from other people online.
The great thing about this is that those people who agree with you and also stand against the same thing will become very loyal fans, followers or customers.
You may push away a few people… but were those really the people that were going to work with you or buy from you anyway? Probably Not!
By “trimming the fat” so to speak, you’re really helping to define your online brand as well as your fan base at the same time.
If you want to successfully build your personal brand then you need to define what you stand against.
For example: I stand against marketers who sell products that are based entirely on theory. As I mentioned previously, I am a marketer who is in the trenches every day building my business.
Anytime I share or teach something it is based entirely around my own personal experience and results, not based on theory.
Furthermore, I stand against dis-ingenious marketers… Marketers who claim to be something that they’re not.
You know the ones showing all the money pictures, cars and houses that they downloaded from Google.
Stay true to who you are, be honest with your audience and you will create lifelong fans and customers.
Who are you targeting?
Knowing your audience and who you are talking to is important.
You probably hear a lot about “target market” and “customer avatar” and for a very good reason.
Who are you to them? What is your story? Tell it!
One of the most important thing you can do is understand your audience and speak directly to them and their pains. In order to do this you must first come to understand the pains and struggles that your audience is going through.
Here is where to start:
Write down a list of the top 5-10 problems that your target market is currently having
Start researching ways to help your audience solve those problems
Begin to create content around those pains and provide a solution that leads to your offer
When you know your audience and you can provide solutions to their problems, then you will make massive strides towards building an attractive and intriguing online brand and presence.
Once you decide to create your brand and your tribe, whatever happens with company X doesn’t affect you, your tribe or your business… remember YOU are the business.
Everyday when you meet someone new is an opportunity to build your brand… You!
Additional Questions to ask yourself to dig even deeper, and write it down.
What do you really want to have?
What do you really want to be?
What are talking about, is it benefiting you?
Is it really who you are?
Who are you?
What do you really like?
What do you want to do?
Do you really like your friends?
What do you subscribe to?
What do you watch on TV?
What do you listen to?
What are your dreams?
Do you still dream and imagine?
Now, if you took all of it away… All the stories, All the downloads, All that you know… strip it All away~Everything you’ve learned, Everything!
shaker
phdkingdom
moneymart
holmgren
popalockpearland
downbload
wildspank
4bitsocial
web-systems
attainmentcompany
shouldersofgiants
impexperts
millennial-revolution
robotzade
oh1
helpformommies
dashclicks
filmepentrutoti
arabaresmi
kukuiessentials
waterrockdigital
nomura-re
hotibo
ebtekarnews
fregat-boats
esansha
johndenver
namvietvn
albersfoundation
saffordequipment
adequatelygood
interfaceforce
bloguin
itransact
earthtools
nalin
sparton
osm-baustelle
spelson
dobaohogiatot
pin-up–zerkalo-official21
worldpeace
wasted
megaasian
sharesies
ilacprospektusu
metusen
whitewall
zgmyfz
housevalues
ineu
homekhane
ediversitynetwork
xjrb
satyajewelry
nokia
pharmacytechnicians101
hwl-family
nchponline
forzapalermo
cheric
kenkotoushi
bedtimesmagazine
asian-recipe
ufadyansty
acgjun
118credit
soubct
unnaturalcauses
swiftmediatech
amn
gipscorp
gemprice
binarium
eroticen
nae-vegan
beverlycenter
bgs
civicfed
jordan11concord
welfare
michaeljlindell
sigateway
sghs
fork
top-cars-israel
morningstarcorp
hdrezkawer
280slides
gozapp
kvhh
wror
dealerrevs
incsight
surena3d
gerchikco
viagranext
tgpworld
meetmable
blondertongue
m-joy18
hbomaxcom-tvsignin
555
sensational
endustrirulman
geniuscentral
hashmiphotos
gilbertogil
webcat
joy-game-play
falcon
rcaanc-cirnac
mfnregister
empressivenaija
myclub
kon
project
vrijemeradar
datazoom
oblad
picpedia
jeonmae
bezdep1
renfrewcenter
pggame
dary
authenticliving
archilogic
enjob
promedyahost
fallontravels
-riobet
statearchive
chroma
drivesouthafrica
musetechnical
abooks
genderbread
bjszwlztq
airrecognition
allianceit
dental
leonbetss
brainwrap3
lico
joob24
720kino
secure-trans
uhbs
skaarupkirke
innovareviews
energytribune
voiceline
inetpckb
tangoya
bravestars
securewebhosting
guidestar
azino777–online615
sakh-psue
champ
toquefibra
e-tady
devprojournal
mtsd
iaeimagazine
obljustlviv
mbbgallow
forcus
sinecura
sshstores
potu
nybassfed
novoblduma
webhelplogin
howlifestyles
wazala
neovox
casalini
cheapcialis10mgprice
paddywax
ywindex
super-s-
erinet
indianpowerliftingfederation
marcpaint
purlhub
taofuli8
sunjex
ellie
cegal
x-1xbet-34569
myhrpartner
tratel
wbdc
middleamericanews
shishou
therohani
primotoys
musiclibraryassoc
icrcat
ccchinese
maxlevelherohasreturned
medwatch
exmocash
guitarelectronics
kresy24
marcusmiller
sevencrafts
daterich
zedia
webkino
dtvsatellitetelevisionsales
apexedi
memorablegifts
defraggler
nippersbarandgrill
genxpharm
bigbilet
pagsmile
adsafen
pelegit
melbet13
oursecureserver
uprom
wesleymc
toldinet
medicomm
x-1xbet-15221
newshaifakrayot
jopanet
bet357
hamburgertheft
admiralx-18
muzej
fullinbloom
gtkmm
jsoltesz
pldsrv
thechainsawshack
umarkets
violencepreventionworks
orekh
ibade
cafcu
hkba
residencyprogramslist
xcxmthy
wittychimp
sprintcar
mtmrecognition
aerologic
unexpectedelegance
textingbase
pridefoundation
gdeetxd
highspd
nailcompany
medicatedmag
abc-priroda
jumuro
planetbollywood
ipconfigure
antenn-s
mightier
watchrecon
towerautomotive
cheapcialis20tab
chempion-kazino-official3
commonground
victoryprojectpdx
wonderink
sonylatvija
gospod
mipengine
atlantafilmfestival
uitvoeringvanbeleidszw
ryrtufoxaysro
augustamax
essentialcivilwarcurriculum
grtimed
metallurgprom
vulcan24
brlic
roadstr
energievergelijker
jobmuslim
meatnbone
private-energy
toppinvestors
jhzhjy
hvacstar
kenyaadultblog
metrogiprotrans
eldos-cazinos
hoyesarte
paoc
itakhost
spirometrn
megamaster
farost
uptheme
kilobytessolutions
lafla
wolfenbuettel
pravoslavieto
venuesseoul
cilantroandcitronella
gurumannnutrition
aviationexams
ursi
sagenot
ladymakeup
profitstefukh
spravka-web77
databaseprimer
erudyt
radioveseliafolclor
thedailygardener
mymonk
dateawhiteguybook
brkenergy
westalliswi
lynxspa
neerfit
pozytek
heftyearthchoices
duckduckmoose
kancollewiki
webdemoservice
fnu
englishchessonline
byuu
ccg
idiplomiks
voxelpunk
fokusnet
otaku-streamers
date-converter
arcost54ujkaphylosuvaursi
gopassage
avm
ibew106
sbccommunications
chroniclesofheavenlydemon
emilyskyefit
cheapjerseysoutletstore
sewmag
pm-z-s
invest
ireadlabelsforyou
ierf
newhavendisplay
headhunter
surveyslegit
microlite14
duilawyerlink
eyezon
enjoy-eldorados
ngdevelop
htestspeedhere
genericcialistabletonline
thatbackpacker
getalldiscounts
alphadoghosting
strama-mps
indigo
swiftmedical
dienmaygiagoc
fanatics
friscomedicalcenter
vandanafoods
isolatiespecialist
merschat
italytourtravel
lactudissidente
findozor
directtvpackages
rglass
hbjtjtgf
mdworks
tuscaloosamedicaldirectory
gshock-vietnam
allramhosting
argfx1
lis
dottnet
shipfinder
comcricbuzz
hannonarmstrong
grannypics
cinema
ddzxys
long-champpliage
mindfulsouls
m
ottawaredblacks
scifiideas
morethanrewards
lrn
mutualink
fenecon
heydaybooks
lhost
online-betting
deiters
aristino
kalilistic
hellenicpolice
reasonsforhopejesus
observer-me
minecraftbuildinginc
minemalia
luckypharmusa
realmedia
techgadgetsz7
gi-it
americanhotels
arkaaconsultants
biblefunzone
suzuki
goldcontent
fun-pmz
brooklynnavyyard
hemula
selectedfilms
sveaskog
rubezh
silksilky
lafayettemarkets
mygingergarlickitchen
thegamebakers
spartanitup
cityofcf
grupomarma
tok
ot-mom-learning-activities
edsbet
tonerpartner
nec
sbc-internet
amazingvalue
satvb
iranbt1x25300
unionstreetmedia
primaryplayground
mobiblue
polkassembly
fontexplorerx
hunafa
ikanobank
caliskanhali
cazinozeldorados
pm-cazinosgames
sarkariresultsgyan
hall-wattens
netgroup
focusonharvests
swissknifeshop
nopshop
cancerdefeated
pinup211
introarte
lovezhuoyou
metropolis-records
artandfeminism
theturboforums
sw
wishtreetech
cy-resources
ieadibb
zcac
okayno
vavada-5
productpro
proname
algoritm
letsmakeart
bachmans
morega-faq
zithromaxdc
amsnac5
teprocurando
ucm
monst-news
enskyshop
ssd-sunucu
rubyfinance
ombord
hq0564
vinhomewonderpark
utmem
premium-dating4u
lcgmlwn
eldoradosbets
orthodox
stubhub
yjiasu
loksabhaph
hnwdefi
dance-charts
conceivablytech
thrivedx
wings
cheapviagra100mg
isite
mpwz
myfavoritequiltstore
bitcoinisok
sopcast
canosoarus
mlp
berings
expertsure
ypyp
maximumwebimpact
skello
riverbird
azer
hometownfocus
kinoprostor
tellusapp
seldenmast
excite
1024pb
skinscan
dstreach
littleflower
jssp
phillyhistory
feorana
dpworldcanada
stroyka
pestshero
bestcontent4u
warely
uzayteknoloji
bindb
thebl
gowid
don518
zaxisit
unicart
innovexperiments
idojarasesradar
amswiki
executestrategy
cryptostaunch
susd30
duurzaambouwloket
myelomacrowd
jim-nielsen
irvine
step
webcast
nmlsconsumeraccess
beyint
spegasoft
dynaweb
hifert
millisal
webgoo
ocajobprogram
shmulik-kids
flex-a-lite
oatc
etl
mansionaffiliates
vulcan24–officialniiy888
otteryantiques
sildenafil29
beartson
freeton
norsk-spilleautomaten
vouch
veloxmail
jbhenderson
univ-skikda
vphos
servicemechanicalcontrols
conversar
economichardship
ceramicasantagostino
doe
erostov
thinkcreative
hotsale
1wxetq
wildhorde
bebetortore
qwepoii
smartconnect
rider-store
scottsdalequarter
modyocdn
vakantiebeurs
gamer
rayca-app
webbyen
action
3kmovies
x-feeder
ridianur
stade
warrioroflight01
xn--80aae7a3be0e
leadpanther
fanpelis
ritualwell
riversideartmuseum
golyr
adsagency
tomtomfoundation
ktlegmh
isidore-of-seville
uponor-usa
allintheloop
stregisgrp
hobbylobby
vavadaru
iawomen
x-1xbet-87836
aplaybonus
leadmonster
solopizza
noordkopcentraal
terbiyesizadminvip
accueilplus
shimonoseki
data3online
pideloenbz
pakistanplaces
ugearsmodels
blackheadpopping
hostlpab
lmknowledgehub
ofilmy
portaldobomretiro
jewelfeed
seoinfosoft
erieco
peachtin
remont3000
ambercoast
camgirls
oxiauto
hkba
phws
lyko
orizon
grucas
lxixsxa
lajiao-bo
1vavada
cartopack
personalizedjigsaws
metropoliabydgoska
megagame
enasarco
dishingpc
freedom-life
web
nikimimart
armabilisim
grillmasteruniversity
myserver
directvlafayette
vrijeme
theskyspace
it-vanuatu
beeg
tmrjournals
longislandtowing
bachmann
regionetz
voinmarket
wiprodigital
esponsor
readysetcam
bosch-automotive-catalog
zap
xn—-4-6cdabe3aeabx4bdmuqej1aj1b4mxe
compuart
mikeshardseltzer
srv-teide
memyhome
discountbro
turfnet
team-dignitas
imgtrx2
cores
mevimedia
eqter
saerch
estudent
bcitvps
ppi
indemotorsports
acn
baolondon
chandlercenter
hairback
discovermag
kuaidizs
airlinesadviser
cokernutx
webmitra
mgc24
sjajboss
hlebiz
onlinefreechat
visitouterhebrides
gigtelecom
hnlottery
coursify
intralink
sala
data-stream
rdbrokers
smetnov
x-1xbet-54223
zeni
cvca
cialiskitch
don-lindsay-archive
chinawaterrisk
nashua
gezinsbond
basseyn
hipra
raintank
stsupery
energiekostenausgleich
schooldirector
danben
cwbwlei
pdg
guidalloshopping
wiselemetry
xn--75-6kcaeeqfc1awk6bn3v
powerpuffyourself
loginvsi
m11-neva
ant
expydoc
divinedollzco
jusintergentes
afannet
ismporganic
jazzcorner
thongtintuyensinh
topsoccerblog
ujapanese
tubepla
roundedgear
infoseek
corewalking
sol
visitnijmegen
ieci
teenvideohome
fsi
eavibes
tuttob
estarchina
leonardo
wejherowo
sqe
55168957
e30
threatresponder
transact
comdisaana
comcinet
teamtv
airtravelmart
flowkeycdn
comro-yu
patenton
comsmartiot-forum
pmsplay
comnotice
investcorp
landmatrix
rialto
xn—-7sbbaip9aecd5ahrjgndhr9okm
californiaprogressreport
usatreand
warrioroflight00
dtkt
searchpo
niceenjoy
horus
summitmetroparks
zreloklasje
internationalanswer
bdp-impax
fsk-brain
oxygengeneralfew
pokesplash
zma888
hsfund
wexthuset
aydindenge
listbliss
interzone
tokyocatch
gzqiyi88
influencermatchmaker
wa
paperfile
ihost
aarpmagazine
ahta
chirkacylal
evidenceaction
tradesystem
sambakker
onemidtown
insty
servicemanuals
yavaofutbolbydirectv
bshop-inc
lyonrealty
gilts
leabon31856
soko
goodwillnynj
theoccult
gerakl24
pm-zgamer
coach-outletonline
bestiphone
ufax10
course5i
hgbp
primer
gelato
voordeeldrogisterij
takebackthenight
sciencecloud
doulamatch
sociall
volunteer
meantimebrewing
bantennews
misslk
emspectrum
renukascakes
emperor
asphaltsealcoatingdirect
ceenet
dmlib
vif2
playtech
floweradvisor
higgslaw
bartimeus
wowskill
triosms
imgfox
txchnologist
elna
eaudeparis
uversesandiego
emiratesapk
yeyezw
bugtraq
ynny
origins
getitwriteonline
moneyaccents
sintaxis
hostitem
sb0
7bit8
yjjdgc
pulsa888
qgmy365
artiarc
answear
brandiautry
reel-rush-
operatorhub
dlqmaup
pioneersquaredistrict
woi-tv
exercisesenglish
jurmalahome
rossian-diplomix
setapps
parc-restaurant
xiaomiphone
jettravel
oxleas
kayfabenews
krona-market
memgames
buycialis20online
thetheatretimes
keepwide
dictants
idoc
tuxiaomi
acapulco4u
macaw
job-prices
primeclicktrk
travelbizmonitor
contboxx
nouveauraw
wealdnet
deliver-it
fcfuric
trmsgyz
krohne
ffsdtao
tjmg
carbresolutions
landjugend
eccim
gruzdevclinic
bienpensado
supremecourt
vacances-lagrange
31tv
procure247
brkstnhost
–videos
kikai
easternhockeyleague
techfugees
harbourrealestate
bazar91
ispio
windowsvista
onlineviagra200mgtablets
stereolux
handheldgroup
pax
pragmos
seekarticles
countries
dulichbandonghanh
eyehealthweb
auto-online
socioforum
jsdcgb
10drives
gcplearning
digitalnorth
maras
oblanca
twikkers
aupanthers
hccommunityjournal
drbrain-pharm
manatoki125
greenpencil
marksandspencer
uverseremote
fontsg
fahrzeuge
bremen-tourismus
islipny
vinebrookhomes
intim-vl
e-shot
alfa-biz
levy-avocat
ctxix
mundopoesia
allianceit
otabudete
ameridroid
airwaysoffice
isgresources
winhistory
uboard
fergburger
great-light
tani
fpapfra
iq-finance
allinfoabout
lafonoteca
gnula24
upstack
nightingales
flyingflowers
nattury
se-ortho
hostessbrands
laroplanner
stockholmmarathon
policeauctionscanada
darkspotsdiminished
stlukespres
easy
youthline
imperia73
super-tor
smgrid
getascensioncare
aspengrove
agiliron
recaptcha
personalsipk
realingo
businessinfo
contractium
shippingangels
diplomyprice
flatmatefinders
tracktechs
folders
tailongcorp
absystem
cenforcepills
aanekoski
martinsolutions
commencal
siteportal
dogbeach
orisinal
m7com
b72
trinnov
firstnews
amptab
coinvictory
doctorwp
funk
bsnc
linktoanywhere
baaz
laescueladeo
hispanickitchen
retirementaccountaccess
ndl
rockhoundresource
detoxnearme
zypush
realgirlramblings
skybluead
jeff-de-bruges
metropool
mltnews
datacandy
be-solutions
easyfobit
subaru-sia
diytileguy
dtvsecurity
mega
bet1-x78464
asap
fin2flex
mostbet-wzy4
webnetmobilesites
assli
nodong
cermaktech
voomerr
free
ats
shluhi
beaumont-tiles
sound-park
whitemendatingblackwomen
-gamer
nearfieldnetworks
informaciongerencial
weblite
mechmass
trendex
gamma-center
ftc
fuelman
beijingmandarin
viagogo
werkenbijdeoverheid
cafo
worldcongress
unitedwaygt
bigcamera
12cla1hgbas4jdp3a8vxa
signalbars
usgenerator
docon
upsher-smith
exportcomments
gamejay
pronunciationstudio
lightforwork
rodalink
freedomen
myrxscript
aea
vavadago
riverdalenl
bestcialistabnorx
ifp-school
kjm-online
vivanlasfiestas
alodokterz
abbevilleinstitute
-pin-upsiteofficials
royanatlantique
bowel-learning
centfile
openrotterdam
hondatwins
irdatacenter
stromectolus
