What is digital marketing? Promoting or marketing your product or services on the digital platforms, including the internet, mobile phones and display advertisements is collectively known as digital marketing. With the internet becoming an integral part of everyone’s life, the  →

To new business owners, starting a business is often its own reward. They are thrilled to be able to be their own bosses, and to successfully get a business up and running. Often they are happy just to keep the  →

There are countless books and courses on marketing and how to do it properly. You’ve probably read or attended some yourself. But, do you feel like you have a good grasp of marketing? Do you fully understand all the processes  →

The Great Debate: Digital Marketing vs The Letter Box Drop I attended a Sydney Marketing function in June this year held by the popular Real Estate platform, RateMyAgent, and led by CEO, Mark Armstrong. His presentation was aimed at addressing  →

Content Marketing In this digital age, content marketing has become one of the most powerful tools for connecting with your targeted customers. Inbound marketing combines search, and social media services to exhibit your insight so as to draw more audience  →

Here are some of the factors that you should consider when setting up the marketing strategy: Target audience; Social integration; Online environment; Maintenance; Follow-up marketing; Content offerings; Conversion and CTAs; Differentiators; and Industry Setting an effective digital marketing strategy is  →

Digital Marketing / Internet Marketing / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a bunch of jargon for most of the people who hear it and use it to  →

Finally I found a way to convert my knowledge in traditional marketing into digital marketing skills. You will be surprised if you know how easy and fun it is. I want to take you through my personal experience, it won’t  →

Digital Marketing is continually evolving and this may seem unsettling at times. Strategies that were working in past, might not be effective in the present. Do you know why many businesses fail to get ahead of their competitors? It’s simply  →

In order to find the best digital marketing agency, first, we need to understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should  →